TOYOTA: Multi-Touch Wall

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Toyota Vision Wall - Hero Photo

Named “Belle of the Ball” at the 2011 Detroit Auto Show, the Toyota Vision Touch Wall is a large-scale, multi-touch, interactive installation that leverages a great deal of user experience intelligence and bleeding edge technology to help launch the new Prius.

Working with George P. Johnson and Juxt Interactive, our team at PUSH collaborated in concepting the UX, and lead development of the application and display system of the touch wall. The result: a beautiful, highly engaging experience that amazed and amused everyone from playful children to Mr. Toyota himself.

Consisting of three vertically mounted, 82″ multi-touch LCD screens, the “Toyota Vision Wall” brought to life the new Prius through three distinct stories: the factory, the showroom, and the street. When users aligned the background images of one story across all screens, a short animation would play across all three screens simultaneously. 

Users can explore over 250 unique pieces of content using the familiar touch-screen gestures on the touch wall. For people interested in finding out more information, dealer information was readily accessible, as was an easy way for people to signup to get more information.

After debuting at the 2011 Detroit Auto show, the Vision Wall has traveled across the US and has appeared in over 25 locations nation wide.

(Close collaboration with GPJ / Toyota made sure the Vision Wall was nicely integrated within the space.)

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(The installation draws a big crowd at each show it travels to.)

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(Users can explore a wide variety of different Prius related content.)

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(The three 82″ screens created an almost life-size virtual Prius.)

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(Screen-to-screen toss allowed users to flick images from one screen to another on the touch wall.)

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(Visitors could select a different story to explore by dramatically shifting the background of the touch wall.)

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(When the backgrounds of each screen align on one story, a large video plays across the entire touch wall.)

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(User experience prototyping of the touch wall.)

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