PUSH created the branding, icons, and supporting website for the launch of the Gboard, a new keyboard designed for Gmail users.

Christina Warren of Mashable raves “Looking for the perfect, unique gift for the Gmail addict this holiday season? Look no further than the Gboard…”

Just in time for the holiday season. Pick one up–or three, at www.gboard.com.

As part of a the Gboard launch, we’re developing a series of icons. Here’s a peek at the PUSH design process.

When Bagby approached PUSH, they were known for cutting edge campaigns and concepts for the likes of Sony and Miller.

They approached us with a simple question – “Can we make our site feel like the process we go through ourselves to achieve great work?” The result was a site that tears, draws, and folds it’s way onto the screen. The creative process isn’t clean, and often requires you getting your hands dirty to get something breakthrough.Playful easter-egg animations punctuate the site with surreal pigeons wearing suits, metropolis eating rabbits, and walking bonsai plants.

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Rick had a vision to launch an entertainment website focusing primarily on lawyers and law students, a market comprising approximately 1.5 million people (North America). The material is irreverent, comedic, yet constructive.  Most importantly, Rick wanted it to be written and produced for them – and by them, since the creators are ex-attorneys.

After a short discovery session, we quickly realized that Bitter needed PUSH’s collaboration on branding Bitter Lawyer as much as they needed a traditional website design and build.

PUSH partnered with the Bitter team to create a unique identity that spoke to the culture of the “big city law firm” and the long hours it’s associates endure.PUSH also designed and built a site that the Bitter team could maintain as the entertainment property grew. With over and average of 200% increase in traffic daily it’s first month after launch, expect to see new Bitter sites launching soon.

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We’ve been working on some user-generated concepts with Amauta Lab for Scion.