Push Offices » Case Studies

Jordan Brand Product Gallery

Push Staff — Wed, 21 Apr 2010 16:27:38 +0000

The 25 year history of one of sports most iconic brands is brought to life on this three screen, multi-touch, LCD array which allows users to browse through high resolution images and related content of all the Jordan Brand footwear. Users can rotate, scale and slide their way through the shoes.

(Project developed in collaboration with Obscura Digital and Wirestone.)

CDMI Presentation Wall

Push Staff — Wed, 21 Apr 2010 16:06:04 +0000

This large scale, interactive presentation tool was created for the entry way of a NY based advertising firm. Users are able to navigate through slides, images, and videos with a flick of their finger, and content it easily added or updated to the system through a simple folder based CMS.

(Project developed in collaboration with Obscura Digital.)

Nokia Supernova Installation

Push Staff — Wed, 21 Apr 2010 15:44:39 +0000

This unique reactive installation within Nokia’s NYC flagship retail store was created for the launch of their new Supernova phone. Through the use of a reactive, mirrored display system, visitors bring to life and experience some of the voyeuristic elements of the campaign by playfully interacting with different characters.

(Project developed in collaboration with HUSH and Obscura Digital.)

Honda FCX Clarity Exhibit

Push Staff — Tue, 20 Apr 2010 23:54:56 +0000

This exhibit for the Honda FCX Clarity, a limited production hydrogen fuel cell vehicle, features physical interactives, touchscreen interactives, videos, and large-scale graphics, all of which guide visitors through the four different areas of the exhibit: “How Does it Work”?, “Refueling and Services”, “Performance and Safety”, and “Design and Technology”.

(Project developed in collaboration with George P. Johnson, HUSH, and Second Story.)

Honda Safety Interactive

Push Staff — Tue, 20 Apr 2010 22:49:03 +0000

Arm it. Crash it. Review it. That’s the concept behind this physical interactive that lets users experience all of the Honda safety features that come to life during a frontal car crash of a 2008 Honda Accord. Through the use of a series of physical controls, users set up and initiate the crash. Then using a jog wheel, they are able to scrub through the slow motion video in detail to see the exact moments in which each safety feature activates, and how they help to protect the body before, during, and after impact. This interactive was featured in the Honda booth at all four of the major North American auto shows.

(Project developed in collaboration with George P. Johnson and Small Design Firm.)

Honda Build Your Ride

Push Staff — Tue, 20 Apr 2010 22:29:36 +0000

As part of Honda’s overall “visitor engagement” strategy within the auto show environment, this interactive car builder invites auto show attendees to customize and build a Honda Civic SI through three simple steps. The customized car is represented on screen by a dynamic 3D rendering which gives the visitor full control of their choices before it is printed onto a foldable dye-cut sheet of paper. The result is a fun, unique and Honda branded 3D paper model car that the visitor can fold on the show floor or at home.

(Project developed in collaboration with George P. Johnson and Odopod.)

Acura Interactive Oracles

Push Staff — Tue, 20 Apr 2010 20:46:46 +0000

This fun and engaging installation gives users the ability to explore the Acura brand in a unique way. Each Oracle consists of a tabletop based projection with a high lumen projector mounted underneath, and a multi-user, multi-touch sensor system above. As visitors move their hands across the surface, Acura related graphics and symbols come to life with a flourish of activity and sound.

Two interface elements allow visitors to control the experience. An inner slider / handle lets users select from four different categories of visuals: technology, connected, performance, and design. The two outermost sliders / handles, allow a user to control the color spectrum, from which the symbols will randomly select, when they generate themselves.

(Project developed in collaboration with George P. Johnson, MOTO, and Mindflood.)

Scion Mix It Up Experience

Push Staff — Tue, 20 Apr 2010 19:31:04 +0000

This large-scale interactive display system immerses the user in the experience of creating their own customized virtual Scion by selecting a model, color, wheels, body accessories, applied graphics, and a background image. Once the user completes their customized car, they enter their information and the kiosk emails them a screenshot of their creation that can then be used to decorate their desktop, cell phone or anything else they can think of.

Mix It Up was first revealed at the 2006 Toyota National Dealer Convention in San Antonio, TX, to more than 5,000 visitors. The second week of January it made its auto show debut at the 2007 North American International Auto Show in Detroit.

(Project developed in collaboration with George P. Johnson and Mindflood.)

Acura Technology Displays

Push Staff — Tue, 20 Apr 2010 18:53:21 +0000

Created for Acura’s 2007 Detroit Auto Show exhibit space, these technology displays highlight three of Acura’s most important vehicle technologies: VFT (Variable Flow Turbo), SHAWD (Super Handling All Wheel Drive) and NAV (Navigation System). Each displays provides detailed information in a unique and engaging way.

(Project developed in collaboration with George P. Johnson and HUSH.)

Infiniti Interactive Mirrors

Push Staff — Tue, 20 Apr 2010 17:22:25 +0000

This installation was developed for the Infiniti division of Nissan North America, as part of their continuing strategy to establish themselves as a progressive, dynamic luxury brand. Content is presented in three dimensions, using scale, motion and depth perspective to make users feel like they are immersed in and moving through the communication, not merely viewing it. Integrating full motion video, Flash animation, motion graphics, still photography, dynamic type and responsive sound, the content enables users to explore the guiding vision of the brand.

(Project developed in collaboration with George P. Johnson, The Designory, and Mindflood.)