Scion Mix It Up Experience

This large-scale interactive display system immerses the user in the experience of creating their own customized virtual Scion by selecting a model, color, wheels, body accessories, applied graphics, and a background image. Once the user completes their customized car, they enter their information and the kiosk emails them a screenshot of their creation that can then be used to decorate their desktop, cell phone or anything else they can think of.

Mix It Up was first revealed at the 2006 Toyota National Dealer Convention in San Antonio, TX, to more than 5,000 visitors. The second week of January it made its auto show debut at the 2007 North American International Auto Show in Detroit.

(Project developed in collaboration with George P. Johnson and Mindflood.)