Honda Build Your Ride

As part of Honda’s overall “visitor engagement” strategy within the auto show environment, this interactive car builder invites auto show attendees to customize and build a Honda Civic SI through three simple steps. The customized car is represented on screen by a dynamic 3D rendering which gives the visitor full control of their choices before it is printed onto a foldable dye-cut sheet of paper. The result is a fun, unique and Honda branded 3D paper model car that the visitor can fold on the show floor or at home.

(Project developed in collaboration with George P. Johnson and Odopod.)