Bark.com Branding
BARK, a social networking site for dog owners tapped PUSH to develop their online identity. When we got into the project, we realized that their identity needed more than the tradition executions but required a design language and system for engaging users.
The PUSH team created an illustrated logo that was friendly, playful, and was absent of any the heavy techy’ness that you would expect from a site like this. People fall in love with their dogs, not their computers.
The Bark visual system draws from the illustrated, iconic, and the symbolic to create a consistent visual language for the users.
Posted by Push Staff January 29th, 2009
