Bitter Lawyer
Executive Producer of Law & Order Rick Eid turned to PUSH when starting his new online entertainment property Bitter Lawyer. With over 20 years of writing and producing experience in Hollywood, and Rick was well positioned to bring the video production to life, but had never done anything online in the entertainment market.
Rick had a vision to launch an entertainment website focusing primarily on lawyers and law students, a market comprising approximately 1.5 million people (North America). The material is irreverent, comedic, yet constructive. Most importantly, Rick wanted it to be written and produced for them – and by them, since the creators are ex-attorneys.
After a short discovery session, we quickly realized that Bitter needed PUSH’s collaboration on branding Bitter Lawyer as much as they needed a traditional website design and build.
PUSH partnered with the Bitter team to create a unique identity that spoke to the culture of the “big city law firm” and the long hours it’s associates endure.
PUSH also designed and built a site that the Bitter team could maintain as the entertainment property grew. With over and average of 200% increase in traffic daily it’s first month after launch, expect to see new Bitter sites launching soon.
