Playboy Viral
For the Miss Playboy Mobile 2009 swimsuit competition, Playboy approached PUSH to create a short buzz marketing piece to drive registration to the competition. We said we’d take the assignment if we could do it “our” way–namely no girls next door.
We used street-casting and created a mash-up rap of what real people find sexy.
Director: Jay Kaplan
Posted by Push Staff March 10th, 2008
